Phone Registration (A2P 10DLC)

What it is

Phone Registration is a short form that tells the US mobile carriers (AT&T, T-Mobile, Verizon and the rest) who your business is and what kind of texts you send. The industry name for it is A2P 10DLC — it simply means "a business texting from a normal 10-digit phone number."

The carriers require this for every business that texts customers. Without it, your messages get filtered, slowed down, or dropped, and your phone numbers can be suspended. Joby handles the paperwork behind the scenes — you only enter facts about your business.

When to use it

• You just opened your Joby account and want to text customers.
• You see the orange SMS is paused strip across the top of the app.
• A text message failed with the error "SMS sending is disabled. Complete Phone Registration in Settings to enable."
• The SMS checkbox is locked when you set up how a field worker gets notified.
• Your registration came back declined and you need to fix it and send it again.

You do not need this for phone calls. Calling, call recording, and voicemail all work without registration — this only controls text messaging.

Before you start

Set aside about five minutes. Joby pre-fills most of the first step from the company details already saved on your account, so you are mainly checking and correcting.

Step-by-step

Go to Settings›Channels›Phone Registration. The wizard has three steps, listed down the left side of the page: Business details, SMS purpose, and Carrier review. You can click Save Draft at any point and come back later.

Step 1 — Business details

This screen is titled Business verification and is split into four boxes. Fields marked with an asterisk are required.

• Business identity — Legal Business Name, DBA Name (optional), Business Type (Corporation, Limited Liability Corporation, Sole Proprietorship, and so on), EIN / Tax ID, and Industry.
• Business address — Street Address, City, State, Zip Code, and Country.
• Authorized representative — First Name, Last Name, and Job Level (CEO, CFO, VP, GM, Director, General Counsel, or Other). Job Title is optional. This is the person at your company who can confirm the business is real.
• Customer support contact — Support Phone. That is the only contact field you fill in; Joby routes the reviewers' emails to its own compliance team so you are not dragged into a back-and-forth.

If what you typed differs from the name, phone, or address on your public business page, an amber notice appears with a Sync public details from this form button. Clicking it updates your public page to match. Then click Next.

Step 2 — SMS purpose

This screen is titled Campaign Details. Joby fills in the wording for you automatically the first time you land here, so in most cases you can read it over and move on.

• Use Case, Message Type, and Monthly Volume are shown but cannot be changed. They are always Low Volume, Transactional, and Less than 1,000 — the combination with the best approval odds.
• Campaign Description — an explanation of who you are and what texts you send. It must be at least 40 characters (up to 4,096).
• Public SMS Registration Page — a link to the page Joby just created. Click it to see what reviewers will see.
• How do customers opt in? — a description of how customers agree to receive texts. Also at least 40 characters.
• Consent checkbox — you must tick "I confirm that all message recipients have explicitly opted in to receive SMS messages."
• Sample Messages — at least 2 real examples, up to 5. Use Add Sample to add more, or the trash icon to remove one.

You do not fill in anything for STOP or HELP replies. Joby submits standard opt-out and help wording on your behalf, which is what the Compliance Handling box on this step is telling you.

Step 3 — Carrier review

This screen is titled Review & Submit and shows a read-only summary of your business details on the left and your messaging summary on the right. Joby re-checks everything as soon as you arrive.

1. Read the summary and confirm the business facts are correct.
2. Click Submit Registration. The button stays greyed out until every check passes.
3. If your public page details still do not match, a pop-up asks whether to update the public page first. Click OK to sync, or Cancel to submit as-is.
4. A progress window appears and works through five stages — setting up messaging, verifying business details, registering your brand, configuring compliance, and finalizing. Leave the tab open until it closes.

If something is missing, Joby shows a red pop-up naming the first field to fix and keeps you on the current step.

How to check it worked

1. Reopen Settings›Channels›Phone Registration. A coloured banner at the top shows your status: Draft, Submitting…, In Review, Approved, Rejected, or Failed.
2. While it is In Review the banner also shows two progress dots — Business Verification and SMS Compliance. Green means that half is done.
3. Click Check Status next to "Your registration is being processed" to pull the latest answer immediately.
4. When it is approved the page shows a Registration Complete box with your approval date and the reference codes for your registration.
5. The orange SMS is paused strip at the top of the app disappears, and sending a test text from Conversations goes through.

Review usually takes a few business days and can occasionally stretch to a few weeks. The banner in the app gives the current estimate.

Common mistakes